We Need to Chat About Skybuilder – Top Coats and Hats Not Required

by splork on July 17, 2012

We need to have a chat before you run out and spend $147 this month or $1,000 for the year. This is an emergency meeting so I will disregard the disrespect you are showing by attending in shorts and t-shirts. Light ‘em if you got ‘em. The guberus are orgasmic over this new software that allows you to create quick and easy mobile apps for iPhone and Android smartphones. The excitement is over SkyBuilder.

I have not bought this product. The few remaining marketing lists that I am on have been pimping this heavily over the last few days. I have no idea if you will make a million with this product or not. I suspect those that drop in early and spam the app stores with shitloads of apps will do quite well in the short term.

But before you part with your hard earned cash, after reading the sensational sales copies and guberu bonuses, you might want to ask yourself some reasoned questions. Like, do you really think a business is going to last where they allow people with no programming sense to spam the shit out of a billion dollar store with crappy little apps? Software was built in the early 2,000s letting people build websites in 5 minutes without knowing a single thing about being a webmaster. For a glorious year or so people made unholy amounts of cash from the enterprise. How long did that last?

Do you think maybe history is rhyming a bit here?

The idea is that this is so easy that you can create hundreds of little apps and upload them to the respective stores. So really the apps aren’t all that special but if you have a few hundred and each get downloaded a couple times a day then you will either make the $1 you are charging for the crap or you get ad revenue. Just like the old days of slinging niche sites.

Do you really think a business model that was utterly destroyed by Google in their search engine will make it long-term in their Store?

Apparently there are two ways to make money with your apps. Both completely valid. One is you can sell an app to a local business. Please do not assume that you can walk into any hairdresser and easily sell an app to them for $500 and $47/month maintenance. It is not that easy. If you are not a salesman then this is not going to make that process any easier. Though if you can sell cowpies to a cowboy then you will have no problems.

The other is to make shitty little niche apps. Now I can’t imagine what kind of moron would download a dinky niche app but apparently those people exist. How long that app actually stays on someone’s smartphone or gets used is questionable. But if they do then you can show them click-tastic ads and make Adsense-esque coin.

Look. I have no intention of buying this product. I absolutely LOVE the idea of it…along with thousands of other people hoping to cash in on mobile apps. 90% of these people could not program their VCRs. But they have dreams of building the latest mobile app and making hundreds and thousands. Will this product do that for them? Maybe. For a while.

Perhaps it is an opportunity that I will rue the day I ignored. But I have seen this before. The guy who built this system is a genius marketer. He had/has a system that lets you fling niche blogs as fast as you can push the buttons. I tried it and hated the output. Seems folks made money with the system. I got my money back.

I see little difference with this product.

A lot of hype has proceeded this product. A lot of guberus stand to make a shit ton of money from pimping it. Most probably not building a single app either. That’s what they do. You do not have to contribute to their affiliate proceeds.

Tread carefully with this one. It is shiny and new. It’s clever. It gets you in a game that heretofore you were unable to play. It seems different from all the Azon-blog-curate-Pinterest-affiliate crap floating around out there. But it’s made from the same shitpile.

{ 9 comments… read them below or add one }

Steve Jobs July 17, 2012 at 4:15 pm

I’d be interested to see if folks really have success with this.

Apple has a high walled garden and getting in is not as easy as just submitting spammy apps to the store. From what I understand they have a robust overview procedure.

I don’t see crappy little apps getting on that easy. But what do I know, I’m just in board shorts and flip flops.


Conray July 18, 2012 at 3:19 am

Great post! Skybuilder is getting as many subscribers/purchases
up front by telling you how easy it is to create apps and make money. What people don’t know is they recommend you to create Android apps cause there is no review process.

Apple reviews every product submitted and it takes 7 to 10 days.
Android has a $25 yearly developer fee. Apple has a $99 yearly developer fee. Android apps get instant approval, owned by Google. So just as people spam the Google search engine you can spam the Google Play app market.

Wild Wild West baby the good old Google Adsense days! Eventually that bubble will be popped.

You can have a 1 page Android app and it will get approved. With Apple your app needs to be useful, offer a good user experience, interactive, good content, about 15 tabs/pages/screens, etc… Think Google Penguin!


Jack Folsgood July 19, 2012 at 2:45 pm


Well…. I went ahead and purchased Skybuilder last week. Direct from the source (or sorcerer?) Brad Callen himself.

While it is true that you can find App (builder) Engines for free (appmakr.com, everyoneapps.com , etc) I figured it was worth a look to see if I could use it to make something that would be useful – and to help drive traffic to a niche site.

I will say that the potential is there – the product is as good as stated in the sales literature – and the instructions for building apps are robust. It took me 8-10 hours to go through everything and build an app. The 2nd app will take less than half that time.

You could make a crap app right off the get go – but the learning curve to make something that people might actually want to use is a bit longer.

If anyone wants to learn something new – give themselves a headache (or two) in the process of learning it – and build a (pretty good) app to use as part of a larger (and long term) marketing plan for any kind of business I think it is probably worth the money.

For those who think they can buy/rent an App Building Engine such as this – push a few buttons and then get rich – forget it.

Thanks for your thoughts on the subject. If I have some success with the apps I am building I will write about it over on my site.



splork July 19, 2012 at 10:37 pm

@Jack – good luck with it. I think there are some folks, like yourself, that will try to add something worthwhile to app heap. Unfortunately you might get caught in the crap trap with all the spammers. Of which I’m mostly certain there will be plenty.


Jack Folsgood July 19, 2012 at 11:09 pm


It’s possible… been there before – and there are plenty of unbelievably bad apps already available that have over 100,000 downloads.

Many of these crap apps have hundreds of happy users though. (spam comments/testimonials? Maybe) Younger generation more than likely prefers things that we old guys don’t yet understand.

If the apps I make (with prominent links to my related sites) can get half that many downloads (and 1/2 again in visits to the site(s)) I figure it’s relatively cheap traffic.

Besides – I’ll learn something new along the way and have more to write about. I doubt I’ll continue with Skybuilder at $150/month – there are other cheaper (and free as noted above) app engines.

For the money invested so far I will say it is the cheapest (and likely the best) education I have had in a long, long time.

Keep writing,



jaded developer January 22, 2013 at 10:12 pm

I found your blog by searching for critical comment on Skybuilder to validate my own thoughts. It seems to me that app development has now become one big race to the bottom with the sole intention of making a quick buck. I had the “privilege” of attending a demo of Skybuilder yesterday and as I watched in disbelief, I came to the realisation that those who stand to make the most money from the mobile app market are those with the least talent and fewest ethics. Much like with most other areas of life really.


splork January 24, 2013 at 2:31 pm

@jaded – I agree. Same as it’s always been.


meme May 19, 2013 at 10:06 am

hello there
i have to made simple report about skybuilder
and i did alot of search
actually , it’s still not clear what is the most advantages and challenges of skybuilder
plz , i need ur answer , as soon as possible
could any one listed it ?

thanks in advanced



mobile marketing July 30, 2013 at 3:19 am

Thanks for finally talking about >We Need to Chat About Skybuilder – Top Coats
and Hats Not Required <Loved it!


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