Vivek Wadhwa is critical of Google. He is apparently a prof at UC-Berkley. Hopefully that doesn’t mean he is a liberal dickbag. Why do I bring this man up? Because he came out with an interesting article about Google and the web sewers it serves. Apparently he had a project in which he instructed his students to use Google to search for information. He must not read Lost Ball because what he discovered was the web sewer. We’ve been exploring the sewers all year.
The article was a fun read. For instance:
…it turns out that you can’t easily do such searches in Google any more. Google has become a jungle: a tropical paradise for spammers and marketers. Almost every search takes you to websites that want you to click on links that make them money, or to sponsored sites that make Google money.
Shocking I know. Our very existence is to land on the first page, slot #1, in Google. We want these search fuckers to click. We create fake review sites. Know nothing information sites. We spam the web with our article gooey goodness. We build auto blogs crammed with nothing but garbage information and tons of links to click for money delight.
Remember how popular Yahoo was? I know, but it really was the tits. Then came Google and it’s glorious simplicity. Yahoo is now a portal without a useful search engine. Google is headed down the same path. At some point someone is going to create a search engine that is useful again. And all us spammers and markets are going to be out of fucking luck. Sit around and watch someone search the web that has no idea that they are being marketed to. They have a hard time finding the information they are looking for and resent the results. The sheer volume of marketers are killing Google.
Anyway, these scholarly fuckers began using Blekko. It is clearly a smarter way to search using something they call slash tags. This type of search is bound to fuck with Google.
Wadhwa continues his brilliant analysis:
The problem is that content on the internet is growing exponentially and the vast majority of this content is spam. This is created by unscrupulous companies that know how to manipulate Google’s page-ranking systems to get their websites listed at the top of your search results. When you visit these sites, they take you to the websites of other companies that want to sell you their goods. (The spammers get paid for every click.)
No shit. Have a look at the utter CRAP in Warrior Forum. Look at all the products and discussions on how to game Google vis-à-vis articles, bookmarks, Twitter, Facebook, etc. People are solely concerned how to best stroke Google.
Wadhwa relates a bloggers experience searching for information on a product they wanted to buy:
This (marketing) is exactly what blogger Paul Kedrosky found when trying to buy a dishwasher. He wrote about how he began Googleing for information…and Googleing…and Googleing. He couldn’t make head or tail of the results. Paul concluded that the “the entire web is spam when it comes to major appliance reviews”.
He even talks about the web sewers. I am a visionary:
Content creation is big business, and there are big players involved. For example, Associated Content, which produces 10,000 new articles per month, was purchased by Yahoo! for $100 million, in 2010. Demand Media has 8,000 writers who produce 180,000 new articles each month. It generated more than $200 million in revenue in 2009 and planning an initial public offering valued at about $1.5 billion. This content is what ends up as the landfill in the garbage websites that you find all over the web (emphasis added). And these are the first links that show up in your Google search results.
He closes in saying he wants a better search experience. I have said repeatedly that relying solely on the goodness of Google is an eventual fail. People will be looking for a better search experience. They are getting sick of the shit splattered through the sewers.
The bottom line is that we’re fighting a losing battle for the web and need alternative ways of finding the information that we need. I hope that Blekko and a new breed of startups fill this void: that they do to Google what Google did to the web in the late 90’s—clean up the spam and clutter.