The Stats Aren't Pretty – Reflecting on Effort Means Changes Will Be Required

by splork on May 20, 2012

Perusing my web stats I uncovered some bewildering results. Mostly in the form of revenue lost which sadly can unfurl the hardiest mustache ‘bar. Overall traffic levels after Google’s latest animal cracker party is relatively steady. Traffic levels from Google is in decline across all properties that I have slung into the web sewer. This is expected given the raid upon which Google descended onto the little people trying to ply a worthwhile trade with niche sites into the search engines.

I get a ton of traffic from so-called social signals. I funnel traffic from WordPress, Hubpages, Tumblr, Squidoo, Twitter, etc., to and fro trying to capture a sale here and there. It’s rather ridiculous on the face of it. No one in their right mind would design such a load of shit and expect to make any money from the endeavor.

Anyway, my revenue is in decline.

What I can figure is that people are used to traveling along my wave to view various odds and ends for their enjoyment. They enjoy the bread and circus that I provide. What they do not have the incentive to do is click something to pad my bank account with shiny coin.

On the other hand, people who find my site through search engine traffic really don’t care for my wave that I give them to ride. They discover the info and need another link to click which appears to be a money shot.

Unfortunately my sites are losing the game in Google. With the exception of Squidoo and to a lesser extent Hubpages. This is not unexpected but I have mostly avoided the Google attacks on my sites.

Interestingly I have found that on most of my sites the combined total of Yahoo and Bing searches is equal to Google now. That used to not be the case as Google dominated my keyword stats for search engine traffic. That could be a good thing I suppose but the writing is still on the wall that whatever I have been doing in the past, can be left in the past.

As many of you might know from reading the comments, I bought Keyword Blaze. In doing so I was granted access to Internet Marketing Advantage from Steve and Tim. I really don’t care for it one way or the other. I don’t have time nor do I want to spend the time going through their thesis on search engine traffic and SEO and all that crap. But I have perused the training.

Their last missive discussed their new SEO and traffic collection means following the Google animal cracker changes. The put together a new improved roadmap for link building. I can tell you right now if what they suggest is the path to success then I am fucking done with this “business”. Of course their plan involves using all of their tools to perform link building. Building link wheels, Bookmarking, article marketing and the like. Bleh.

They suggest something like 100 backlinks a week for each site.

Not. For. Me. Sure you can outsource the effort for a hundred bucks or so. You either manage your sites or manage outsourcing. If this is what it takes to have success on the web then I am clearly too lazy to bother.

Up to now I have pretty much avoided backlinking and have managed to make the money I wanted with the effort I wanted to exert. If you believe guberus and follow the Google animal tracks you can come to a conclusion that those days are closing rapidly for me.

So be it.

I am no longer certain that building niche sites for collecting Amazon payouts is a worthwhile activity. Tons of folks are slinging Azon sites into the sewers targeting the most esoteric of products with the longest of possible keyword combinations. I perform my magic via Squidoo but even that has its obvious limitations. I will continue to use free third-party Web 2.0 sites for this rather than waste hosting and domain cash but in all honesty Squidoo cash collecting is a tenuous endeavor. It’s a numbers game, one which Google does not seem to appreciate in their arena.

Google wants big, authoritative and quality. They are spending billions in money and time to figure out how best to make this relevant. The little dip shit slinging niche does not stand a chance. It is truly a bit discouraging.

We hope to gain an equalizer with Pinterest. Twitter. Facebook. Sites that operate outside the Google realm. And for a while it may work. And for some they unlock a key. I have not to the extent that they could replace Google search.

What to do?

I suppose one could knuckle down and perform the linking and SEO activities that the Tims and Steves suggest. Write huge amounts of content. Create big repositories of data that Google will enjoy.

Maybe create WSO’s. Plenty of dumbasses ready to slurp up the offerings. Especially if you get in the right email list circle jerk.

Create an e-commerce site. Tough to do but Google seems friendly to the idea.

Be a video star. Just about every keyword search I do has a listing of 2, 3 even four videos atop the listings. Completely worthless in my estimation. But Google loves a You Tube video no matter how crappy they are.

For me I suppose I will keep working in Squidoo’s playground and make the best of it.

However. I am going to begin writing Kindle books. I have a mentor of sorts that is encouraging me to begin writing in earnest. For those that can, and want, to create quality content but are tired of dropping it on websites only to see the efforts sink to the bottom of the web sewer then this is an exciting option.

{ 39 comments… read them below or add one }

Tao May 20, 2012 at 2:21 pm

Hi Splork! One of your 3 readers here :)

Google has punched down my income too and I am looking more and more at marketing to other marketers – it seems the logical way to go for those of us who have been in the game for a few years and know what “should work”…

I have my hand in Kindle too at the moment and, although it is not bringing home the bacon, it is certainly a worthwhile way to earn. I am starting to see how the power of sites like Amazon can work in our favor with things like this. You would need a lot of books on sale to satisfy any thirst for money though…


Shaun @ Without Big G June 24, 2012 at 6:23 am

Kindle can be a very good earner if used correctly. While some people do the ‘loads of small books selling a few copies a month’ type of model, it is possible to earn a full time living with just a handful of books. It just depends of what niche you’re in, what the competition’s like, the demand, outside marketing if you want to go down that route, and a bit of luck. So yes, quite a few variables. :)

I’d definitely suggest anyone give the Kindle thing a go though, it’s a great way to diversify your income and actually send traffic back to your site. Good luck.


Barry May 20, 2012 at 6:09 pm

My revenue held up well during the latest attack by Google; just lucky, I guess.

If those guys are going to build 100 backlinks to a single site in a week, I’d love to see where those links are coming from. — Ma ans Pa Kettle and the Bobsy Twins, I bet.

The Kindle thing is interesting. I’ve got a couple in the works, but I have a hunch that it’s going to be another time-consuming ordeal that will pay off at about $1 an hour. We’ll see.

Cheer up, Splork. You’ve been through these flat times before, and something always breaks. My bet is that Google will start to fade, Bing will move up a bit and Yahoo! may even survive. The social sites, while not great revenue producers, will still give us guys a chance. The upshot, I think, is that while G won’t become irrelevant, they may lose the absolute strangle hold they have had on SEO traffic.

Time for a 25-mile ride, man! BSEG



Fraser Cain May 21, 2012 at 1:05 am

The continued focus on links, even after the Penguining is killing me. “How can you get backlinks that look natural now?” Backlinks aren’t necessary. And now, in the age of Penguin and Panda, they might even be poisonous.

What to do now? Make a thing. Tell people.


Shaun @ Without Big G June 24, 2012 at 6:18 am

Agreed, getting backlinks with the sole aim to rank at the top of Google is a dead business model. When those backlinks don’t work or even set your rankings back further, you’re left with nothing!

The better alternative is to create a product or service, and actually MARKET it. Raise awareness, and use links for their intended purpose; Leading visitors of one site to another relevant website. These are the first steps to creating a sustainable online business.


Tao May 21, 2012 at 2:02 am

The Kindle is definitely a long term thing, however, you can get good sales over a short period of time as long as you follow the promotion trail too and offer the free KDP select things a few times.

The next thing I am going to try is using a free eBook on Kindle as a funnel to a website (or websites). If the book is free, you will get hundreds of sales to targeted people. If you then offer more advice via your website, I think many people might visit. You could offer a bonus to the eBook I guess, capturing their email address in the process.


Seth May 21, 2012 at 7:39 am

Hmm…….So now you do give a shit about Google? That traffic from Yahoo and Bing just doesn’t convert like Google traffic does. Very strange isn’t it?


Splork May 21, 2012 at 8:28 am

@Fraser – Yea, this ride has been fun for the last 7-8 years. That of slinging crap and enjoying the fruits of the clicksters. I have to adjust to the realities that another animal cracker update and I might well be out of the game completely. I’m not dead, but I recognize decline. Therefore I am exploring “make a thing”. Indeed.


Splork May 21, 2012 at 8:33 am

@Tao – Kindle is great if you can write something someone wants to read obviously. There are numerous ways to make it profitable. The traffic on Amazon is obviously tremendous. And it breathes outside the realm of Google. I’m going to give it a try and see what happens. I only lose time.


Splork May 21, 2012 at 8:45 am

@Seth – I’ve always recognized Google as a source of traffic. I spend more time figuring out how to collect money outside the realm of Google than chasing what I can do for the glory of Google. Having a few sites drop out of Google is par for the course in their club. And those type of sites clearly won’t work now in Google’s animal kingdom. That’s fine. So I have to find other ways to make a buck. After 7 years it might be OK to get off my ass and actually create something worthwhile. But I won’t be relying on Google for shit.


Brett June 26, 2012 at 1:09 pm

My best site fell out of the Big G at some stage.

Why didn’t I notice? Because it was getting so much traffic from Bing and Yahoo.

G is not the only traffic source there is.


Chess May 21, 2012 at 3:10 pm

I’m in same boat, revenue down..
Some weeks back i splurged for a Warrior forum wso thing on the Kindle angle… Only this person’s angle was focused on fiction writing as opposed to non-fiction..
Wondering what route your taking for the kindle approach.. a non fiction how to deal, or …
Enjoy the blog, you actually got me updating my ancient squid lenses now..


Splork May 21, 2012 at 3:28 pm

@Chess – Thanks for reading.
My understanding is that fiction does really well, which rather surprises me as I figured only established authors would get that business. I figured how-to would be more in line with what I was used to doing which is basically taking a blog post and just building it out 10X as big.

However, it might be fun to create a series of short stories and just keep building on them. Tough to do though. Creatively I’m not sure I’m up to it.

A buddy sent me a copy of this report he got for Kindle books. The research criteria kind of baffled me. How many pages of results for keyword, check rankings, etc. It was like, ugh, more optimization bullshit. Trying to game the system and figure out what will sell. I don’t know if it’s that simple to choose a topic that only has the right kind and number of competitors. I used the criteria and over a few research sessions of a few hours couldn’t find anything worth a crap to write on. Decided to just write about something I like or am interested in learning about that seems to have a reasonable amount of potential. Anyway, we aren’t talking about hundreds or thousands of dollars to try. Just time.

And if they tank then I’ll yank em and pull em apart and drop the content on a website.


Jack Folsgood May 21, 2012 at 7:47 pm

Hey Splork,

You said…

“Traffic levels from Google is in decline across all properties”

Well… have you seen this?

Here’s the gist of the article.

“Bing-powered searches rose 5% and searches rose 6% month-over-month, respectively. The number of Google searches dropped 3% from the month previous and 11% from the same period in 2011, accounting for 64.42% of U.S. searches in April. Bing-powered search, on the other hand, gained 11% in year-over-year percentages. ”

So bit by bit, Google is loosing their grip on the SERP market.

Plenty of other places to get traffic – as you so often mention in these fine, fine posts.



Splork May 21, 2012 at 8:54 pm

@jack – that jives with what I’m seeing.


Brett May 22, 2012 at 5:32 am

I’m fed up with working ever harder to write about lower and lower volume keywords.

Instead I’ve built a membership site. Any fool can do this with off the shelf solutions. However, I’ve rediscovered my love of programming by rolling my own site.

An offshoot of doing this is that instead of rolling out crappy Wordpress blogs I’ve got some real experience that will be a lucrative consulting side-arm of my online business in the years to come.


chaz May 22, 2012 at 7:48 am

Kinda humorous that the stomping of The Penguin’s mighty webbed foot has caused a mass exodus from “IM-ing” to “Kindling”. The easy-buckster-niche-marketers seem to be climbing all over each other to ply their trade on another playground. And, as is the iron hand of market economics will have it, the ones minting the most coin seem to be the salesmen reaching into their carpet-covered bags to grab some tools and supplies to sell to the feverish prospectors.

The problem, as I see it, is that Kindle is far, far less forgiving of schlocky, crappy outsourced content than the halls of the triple-w ever were or will be. Even the ok-selling ‘how-to’ ebook stuff on Amazon has more that a modicum of personality and engaging writing. Methinks trying to hawk ebooks created by paid-by-the-word ‘expert authors’ is going to be a tough row to hoe, and for what? At a little over $2/ book at the $2.99 price point, these Kindlers are going to have to get a couple hundred people to happily hand over three bucks and be wowed by their shiny, new purchase of a 50-page pamphlet – errrr, I mean “book”- just to cover the verbiage fees. Readers expect a lot for their $2.99 in Kindleland, they can smell shilled reviews a mile away, and will one-star an ebook faster than a Waffle House grillmaster can crack an egg. It’s not at all like getting ‘free’ $2 clicks on an optimized website.

Just some things to think about.Don’t get me wrong, I think there’s definitely money in them thar Kindle Hills, it’s just that, like Im-ing, simple doesn’t mean easy.


Splork May 22, 2012 at 8:09 am

@Brett – I think a membership site would be the holy grail of making money online. If you have knowledge, skill or service that people would pay for then that would definitely be the best option of all.


Brett June 26, 2012 at 1:15 pm

Yes, it is a good idea, but it’s a lot of work. I’m a geek so I built my site myself, but if you’re not a geek then you need to buy an off the shelf site (and spend weeks figuring out how to install it) or pay some oDesk flunkie $3 an hour to build a site (then sit back and watch them take a year to build something that would take me a week), or find a business partner and give them 50% of your profits.

It also costs money to acquire members – and a lot more money than I expected. So I’m burning through money rather than making it. This won’t be good news for the MMO folk who are in this because they’re skint.

It also opens up huge cans of worms regarding fraudsters and other jokers.

So it’s about 100x harder than Hubbing about Hello Kitty lunchboxes, but in the longer term, who knows.


Splork May 22, 2012 at 8:17 am

@Chaz – I don’t disagree. People, myself included, bounce around all the time to discover something shinier.

“Kindle is far, far less forgiving of schlocky, crappy outsourced content than the halls of the triple-w ever were or will be. ” – I don’t see this as a problem but a barrier to entry for most people which I like. It actually takes hard work to write a book. Amazon won’t risk their business allowing crap to be published in their market either. Therefore if your books make it at least you can feel somewhat legit.

I don’t know if I will or can be successful writing a book. Thinking of topics I care about, that other people will care about and pay for is difficult. But I’ll never know until I get a few loaded into the marketplace. Never hurts to try.

The days of easy in IM are done.


Brett June 26, 2012 at 1:17 pm

The Sunday Times ran an expose of people selling junk eBooks on Amazon (porn, build a bomb guides etc. etc.). Expect Amazon to crack down on the junk at some stage, but enjoy the party while the punch bowl is still available.


Shuck May 22, 2012 at 2:40 pm

Hey Splork, nice choice of words as always.

Kindle is definitely a great revenue stream. I published 8 books from Jan to April and made over $1,300 in April. May looks promising too.

Books also sell pretty consistently over the months…have 3 books that sell over 100 copies per month…month after month…and I don’t lift a finger after publishing…just collect my coin.

You have a very unique writing ability and I’m sure you can really hit one outta the park with kindle!


Splork May 22, 2012 at 6:40 pm

@Shuck – Nice! Hopefully I can achieve some success like that eventually. Thanks for reading.


chaz May 22, 2012 at 7:15 pm

No doubt! Shuck’s the real deal; I’ve seen a couple of his ebooks and one of the things he does well is select subject matter. Excellent for sure! And I have no doubt that you, Splork , can lasso some bags of coin with your unique wit and style. No doubt. But a quick perusal of the May releases in certain ebook categories just seems to say “ex-IMer-outsourced crap” to me. But whaddoIknow? But like you said Splork, I’m sure Amazon will be on to that stuff sooner than later.

Anyways, break time is over; back to writing my ebook :).


Splork May 22, 2012 at 7:49 pm

@chaz – We’ll see. Writing a snarky blog is different that trying to come up with plots, characters, etc. that people would want to engage with. I really don’t want to just throw some how-to book out there.


whisperer May 24, 2012 at 1:41 pm

Plenty of people will make a few hundred or thousand with crap ebooks on the Kindle. Those people will turn around and make tens of thousands selling their $29.99 book or wso to people wanting to copy their success.

Those crap ebooks will be weeded out with true, bad reviews… those reviews will be voted up by others who agree killing their sales stream.. or it will simply, eventually be deleted by Amazon who weeds out the crap.

There is plenty of money to be made in Kindle. Don’t publish crap. If you do, enjoy the short term money. I am going for the long term sales. Yes, it takes longer. Yes, it costs more to get it edited and have a quality cover designed. But, yes, it will last longer too, even if it is outsold in the short term by crap.

Most books out there, even by “real authors” are simply repackaged information. Find a gimmick, an approach, that is unique, and even if you are selling the same information, if your approach is unique, people will enjoy it.

Shuck’s “long-tail” way of finding easy to rank for categories and writing books in those categories is definitely a good approach. Do not be afraid to compete in categories you know stuff about either. It is possible for the IM’er to compete with “real authors” if you bring something solid to the game.

I got some nice screenshots today of my book above or right below books from experts who are showcased on primetime network television shows. This is a niche most would stay away from. Bring something solid, and you can compete in the toughest niches out there.

Lastly, and shockingly, many IM’ers haven’t got a clue on how to market their books to magnify their success. Ask yourself, “Who are my readers and where do they hang out online?” Go there, participate, and when the setting and time is right, share your book. This does wonders for your free promotions.

Hope that helps! To each their own!


Kat May 25, 2012 at 5:20 am

> even if you are selling the same information, if your approach is unique, people will enjoy it

Case in point – John Gray had absolutely nothing original to say about relationships between men & women, but reframing tired old ideas in terms of Mars & Venus was kinda cute (and lucrative).


Jack Folsgood May 25, 2012 at 9:20 am

Hey Splork,

Are you sending these – or did your twitter account get hacked?

**Direct Message from Splork on Twitter **

“Is your boss pushing you over the limit?
Direct message sent by splork (@splork) to you (@jjackfolsgood) on May 24, 9:17 PM. “


Splork May 25, 2012 at 3:16 pm

@whisperer – I think most marketers will be clueless on how to create a real book worthwhile for the masses. Many are used to dropping crap on the web that they might have a difficult time creating something unique and useful.


Splork May 25, 2012 at 3:18 pm

@Kat – yea, the nice ting about kindle is that it can reward those that always wanted to create original and good content. I think it will actually take time, effort and talent to create books that will sell on Kindle.


Splork May 25, 2012 at 3:19 pm

@jack – not sure what that is about. I do have a “splork” Twitter account but I’ve only sent two tweets from it and that was well over a year ago. I checked the account and nothing was sent.


whisperer May 27, 2012 at 4:20 pm

Splork: i hope so!


RT Cunningham May 28, 2012 at 10:02 am

Hey Splork,

The Kindle idea is a nice one that I’ve been trying to chase for a while. I just can’t out of my tired old routines to give it a go.

I’ve never made a whole hell of lot from G anyway, at least not enough to brag about.


Splork May 28, 2012 at 3:10 pm

@RT – Yea, I’m chasing it as well. I spent some time trying to write a fiction book the other day. 3,000 words of crap. It all comes back to finding something that you like to write about that you can make money with. Not exactly easy.


Mike May 31, 2012 at 12:29 am

Hey Splork, just dropping by your site after a long while away. Remember PLRPRO. I was there at the beginning in 2006. Just quit. Guess they got a few bucks off me since then.

I have around 140 websites. Traffic all in decline. Barely making enough to cover hosting, domain regs etc.

All that work down the crapper. Fact was/is when you add up all the hours I put in I was making MAYBE $2/hour.

Time to give this business a rest and send it to the graveyard where it belongs.

Yes, a membership site is the way to go but if you want a real membership site you need programming skills. Plenty Of Fish website come to mind.

There was a guy on PLRPRO membership who had programming skills and started a membership site that helps members manage there tweeter accounts. Last I checked he had around 350,000 members. Not all paying as you get some functions for free but charging advanced functionality at $29.95/month at one point. Just checked and he changed it a bit but the fee is still pretty close.

If for example only 3% of that 350,000 members paid $29.95/month that would be 10,500 members X 29.95 = $314,474 per MONTH!

Heck lets say it’s only 1% of the 350,000 members that’s still around $100,000 / Month.

Now that’s a business.

Wishing you well.


Brett June 6, 2012 at 5:24 am

I found out at the weekend that one of my sites was delisted from Google. Well I never noticed because Bing and Yahoo love it so much. So yeah, Google isn’t the only game in town.

I’m through with article marketing though and now I am concentrating my efforts on building a membership site and selling some of my site as a SaaS model. This seems good because my site now has a legitimate reason to rank #1 for “free red widgets”, plus the barriers to entry in this space are very high.


Robert C - The Wholesale Guy June 8, 2012 at 11:46 am

His Splorkness bloviates…


“Interestingly I have found that on most of my sites the combined total of Yahoo and Bing searches is equal to Google now. That used to not be the case as Google dominated my keyword stats for search engine traffic.”

End Quote…

Hell to the yes and D to the Ditto. Same case here. I am receiving “much love” from Yahoo and Bing. Now I am (as the young folk say – or use to say) all up in their grill – ridin – shotgun in front seat of their top ten Cadillac Escalade for terms that should have – but never appeared in their index before.

I tried to dance with the one that brung me (Google) but they left me for a smelly flightless bird. There is now a link in the Goog’s index to a “page not found” outranking my exact match domain of nine years.

Despite Y & B’s new found love for my keywords, Google was the mac daddy in terms of the overall “hit” parade as well as the main supplier of samolians. Traffic has been slashed in half. Sales, nothing.

Adsense, the month of May, only six dollars compared to about 40 dollars a month. Didn’t do any link buying. Don’t employ any gray hat, black hat, magenta hat, SEO tactics.

Didn’t use Xrumer blasts, Book Marking Demon, Link Networks, or any other super duper, happy, happy, fun time link building schemes.

Nothing, at least in my opinion – that was nefarious to Google’s terms of use. I was in a competitive niche, but I wasn’t going to be rich – in the broadest of terms. I was happy in my niche – and content within the SE pecking order.

Since the great Penguin migration, there are not enough descriptive adjectives in Webster’s to articulate my anger at what this weebling wad of bird fat has done to my site. I submitted a ceremonial protest to Google but that is like dropping a sugar cube in the ocean. Won’t make it any sweeter.

On the upside, Bing’s search queries now look like what Google’s use to and the results seem to be a lot more relevant. I am finding the “Bingster” to be a much better SE then Google these days. Truth be told, I won’t pretend to understand what the wizards of smart are doing over there in Google Land. It is above my pay grade and level of expertise.

However, what stupefies me is why Google is ranking spam pages and other sundry, as you put it, “web sewers” above and beyond aged domains and original content sites that they have actively lobbied for – and was the basis of – their “value to the user” philosophy. Wasn’t the overall goal of Penguin to “sniff” out thin affiliate pages, spun content, and your basic “spam-tastic” web properties?

The tension – as they say – is palatable. (Tim Carter) is just one of the good guys that seems to have gotten smacked in the face with a Penguin flipper. I read some of his comments over at the Google Web Master Central Blog and he doesn’t sound like he has “happy feet”. They decreased his traffic (according to him) by about 80%. He was a Google adsense case study darling.

Seems that Big G’s Spheniscus humboldti is biting the hands that feed them. Either that, or they are trying to flush out small web properties in favor of those who they have deemed worthy.

I see a lot of,,, and eHow pages ranking forefront of a lot of keyword search queries.

I have my own theory as to why this Google FUBAR is happening. First, for all the PHD’s (pile it high and deep) they have over there, I think someone messed up the way this update was supposed to perform. I hope we see a correction on the way…

My other theory is that Google is setting the stage to force lower minions like myself to pay (Adwords) in order to play. The days of optimized free traffic maybe coming to an abrupt halt.

Also, I do believe, as does Tim Carter from – that paid content will become a larger part of the SE landscape. After this latest update, a lot of earnest folks who were Google devotes of the “create compelling content” tour de force got their faces rubbed in the dirt pretty bad.

I think there will be a bigger trend toward membership marketing getting people to “stay and pay” instead of just giving their hard work away to Google bots and people that who are just drive-by viewers of their content.

As a side-note, I have to say, that even though I am not a proponent of Government intervention when it comes to business, I do believe that there is a good case to be made for a violation of the Sherman Anti-Trust act. Google is just too big and too controlling. I am a free market capitalist but not a monopolist.

But, despite Google’s confluence of confusing web standards the man in the mirror must take full responsibility for the slings and arrows of outrageous fortune. To paraphrase Shakespeare: “The fault, dear Brutus, is not in Google, but in ourselves.”

I became addicted to the free traffic drugs that Google was dealing. My rehab begins now. No more spending copious amounts of time writing Ezine articles or feeding Squidoo or Hubpage.

Even though “content syndication – curation” is a buzz word among some in the Guru class, it just seems to me that it is better to be a Squidoo or Hubpage then to contribute to them.

Building your own brand can insulate you (somewhat) from Google’s parental controls – in addition to receiving a big portion of their tacit approval if you seek their favor.

My goal it to add to Mr. Sergey Mikhaylovich Brin’s heartburn. Seems he doesn’t like “walled gardens” like Apple and Facebook and feels they are a threat to the Internet and “web freedom”.

Quote: “The two companies (Apple & Facebook) control who’s allowed to access their products and what software is allowed to run on their platforms means that a lot of information is lost, so, you can’t crawl their sites, and share their software or platforms, he said”. End quote.

But, “me thinketh thou protest too much”. You’re complaining about “walled gardens” but yet, when you are provided with billions of pages to crawl you treat the very people who adhere to your “landscaping” rules with a plant killing formulation “a-la” Penguin.

I have no dog in the hunt with either Apple or Face-book. Don’t participate in the time sink that is Face-book or any other social media unless it is for business promotion only.

Nor will you find me with waiting on massive lines with “dumb” people buying “Smart Phones”. (my apologies to anyone reading this who does wait on-line for new Smart Phones – lol)

But, I think it’s a good thing that Google has a limited influence. Why would you expose your billion dollar business to Google Caesar’s algorithmic thumbs up – or thumbs down? Face-book has 500 million registered users.

Talk about the money being in the list. They need Google – why? Apple is obviously a huge brand. They create their own hardware and software so they really don’t need Internet Marketing or as their primary mode of marketing.

I don’t know why Brin thinks Apple is a problem. Just because they don’t let Adobe Flash play in their sandbox is not exactly a threat to Internet freedom. But I digress. The bottom line here is that Google is the SEO equivalent of an abusive spouse.

They promise not to hurt you if you do what you are told, but they eventually wind up assaulting despite you compliant behavior. Why anyone would want to get into a relationship with Google, or depend on them as a viable business partner after this update is beyond me.

Just sayin…

Robert C…


Splork June 8, 2012 at 7:16 pm

@Robert – and you said a lot. I agree with your treatise. I have no interest in Google. I too suffer from their irregularities. I enjoy the bounty they provide but I have moved forward with other opportunities that seems to be doing OK. Squidoo, Hubpages, Pinterest. All wonderful networks that seem to pick up where my self-hosted misery ceased to perform. Somewhat. I won’t be so bold to say, “YAY! Behold! The mighty clickdom of Squidoo Lenses have replaced the goodness that was the monthly Adsense check.” Nay for it is written that my revenue has tumbled from that endevour. However, Amazon and other affiliate opportunities are coming to the front and acquitting themselves righteously. One day perhaps they too will stuff my bank account with glory. If only I had the interest and motivation to move forward at a faster pace.


Robert C - The Wholesale Guy June 8, 2012 at 8:25 pm

Yea, I sure did. I looked at this after I posted it and feel somewhat embarrassed. It sounds like a rambling diatribe from someone of unstable origins – lol.

Shakespeare also said that brevity is the soul of wit. I will try and adhere to that credo. Promise! From now on no more essays ( no guarantees though – ha).

Mea Culpa..


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