Perusing my web stats I uncovered some bewildering results. Mostly in the form of revenue lost which sadly can unfurl the hardiest mustache ‘bar. Overall traffic levels after Google’s latest animal cracker party is relatively steady. Traffic levels from Google is in decline across all properties that I have slung into the web sewer. This is expected given the raid upon which Google descended onto the little people trying to ply a worthwhile trade with niche sites into the search engines.
I get a ton of traffic from so-called social signals. I funnel traffic from WordPress, Hubpages, Tumblr, Squidoo, Twitter, etc., to and fro trying to capture a sale here and there. It’s rather ridiculous on the face of it. No one in their right mind would design such a load of shit and expect to make any money from the endeavor.
Anyway, my revenue is in decline.
What I can figure is that people are used to traveling along my wave to view various odds and ends for their enjoyment. They enjoy the bread and circus that I provide. What they do not have the incentive to do is click something to pad my bank account with shiny coin.
On the other hand, people who find my site through search engine traffic really don’t care for my wave that I give them to ride. They discover the info and need another link to click which appears to be a money shot.
Unfortunately my sites are losing the game in Google. With the exception of Squidoo and to a lesser extent Hubpages. This is not unexpected but I have mostly avoided the Google attacks on my sites.
Interestingly I have found that on most of my sites the combined total of Yahoo and Bing searches is equal to Google now. That used to not be the case as Google dominated my keyword stats for search engine traffic. That could be a good thing I suppose but the writing is still on the wall that whatever I have been doing in the past, can be left in the past.
As many of you might know from reading the comments, I bought Keyword Blaze. In doing so I was granted access to Internet Marketing Advantage from Steve and Tim. I really don’t care for it one way or the other. I don’t have time nor do I want to spend the time going through their thesis on search engine traffic and SEO and all that crap. But I have perused the training.
Their last missive discussed their new SEO and traffic collection means following the Google animal cracker changes. The put together a new improved roadmap for link building. I can tell you right now if what they suggest is the path to success then I am fucking done with this “business”. Of course their plan involves using all of their tools to perform link building. Building link wheels, Bookmarking, article marketing and the like. Bleh.
They suggest something like 100 backlinks a week for each site.
Not. For. Me. Sure you can outsource the effort for a hundred bucks or so. You either manage your sites or manage outsourcing. If this is what it takes to have success on the web then I am clearly too lazy to bother.
Up to now I have pretty much avoided backlinking and have managed to make the money I wanted with the effort I wanted to exert. If you believe guberus and follow the Google animal tracks you can come to a conclusion that those days are closing rapidly for me.
So be it.
I am no longer certain that building niche sites for collecting Amazon payouts is a worthwhile activity. Tons of folks are slinging Azon sites into the sewers targeting the most esoteric of products with the longest of possible keyword combinations. I perform my magic via Squidoo but even that has its obvious limitations. I will continue to use free third-party Web 2.0 sites for this rather than waste hosting and domain cash but in all honesty Squidoo cash collecting is a tenuous endeavor. It’s a numbers game, one which Google does not seem to appreciate in their arena.
Google wants big, authoritative and quality. They are spending billions in money and time to figure out how best to make this relevant. The little dip shit slinging niche does not stand a chance. It is truly a bit discouraging.
We hope to gain an equalizer with Pinterest. Twitter. Facebook. Sites that operate outside the Google realm. And for a while it may work. And for some they unlock a key. I have not to the extent that they could replace Google search.
What to do?
I suppose one could knuckle down and perform the linking and SEO activities that the Tims and Steves suggest. Write huge amounts of content. Create big repositories of data that Google will enjoy.
Maybe create WSO’s. Plenty of dumbasses ready to slurp up the offerings. Especially if you get in the right email list circle jerk.
Create an e-commerce site. Tough to do but Google seems friendly to the idea.
Be a video star. Just about every keyword search I do has a listing of 2, 3 even four videos atop the listings. Completely worthless in my estimation. But Google loves a You Tube video no matter how crappy they are.
For me I suppose I will keep working in Squidoo’s playground and make the best of it.
However. I am going to begin writing Kindle books. I have a mentor of sorts that is encouraging me to begin writing in earnest. For those that can, and want, to create quality content but are tired of dropping it on websites only to see the efforts sink to the bottom of the web sewer then this is an exciting option.