There is a phenomenon that I have recently become aware of that is referred to as search engine filter bubble. Basically it means that you can search for “motorcycle TVs” on your computer and I can search for “motorcycle TVs” on mine and we will get different results. Sometimes vastly different. Not just listings because as you’ve all learned from your favorite guberu who say it may vary due to different datacenters. Whatever. The reason is that we all use the Web for different things and have different personalities. The SE robots are tracking this activity and will give you different results depending on who the fuck you are. Crazy right?
See Google collects all your search information. Obviously, because it’s the reason you get your adolescent boner each time you log into Analytics. It also means they are raping your privacy. If I search for “motorcycle TVs” I don’t want fucking little TVs following me around the web on Google ads.
So I am encouraging you to stick it to Google, Yahoo and Bing and use a real search engine. One that protects your privacy and does not track you. Duck Duck Go. The results are really good. Some heavies like Lifehacker, Wired, USA Today are giving it accolades.
It’s what Google was in 1996.
You can add it to Firefox as a plugin. It has a few cool tools.
You just have to give it a try. Maybe you like the clutter of the other search engines. Maybe you like Google knowing everything about your surfing activities. Not me. Anything I can do to make Google’s existence a little more unhappy and keep big brother lacking, I am willing to do.